Frequently Asked Questions about SEO & Digital Marketing

Digital marketing promotes the connection between companies and potential clients using the internet and other kinds of digital communication.  SEO is part of this puzzle.

The term SEO refers to ‘Search Engine Optimisation’

Basically SEO is the process of getting your website to rank as high as possible in Google. For example when someone searches for the phrase “Lawnmower repairs” (or whatever it is you sell, promote, or talk about. You want your website to show up first.

The higher your website ranks, the more prominent your company becomes, and the more traffic and revenues it is likely to produce.

The goal of search engines is to give the greatest possible service to its users.

This entails providing search engine results that are not only of high quality, but also applicable to the searcher’s search tems and questions.

To do this, search engines will analyse, or crawl, various websites in order to understand their content. This allows them to provide more relevant results to people looking for certain subjects or keywords.

Similarly, search engines will scan the site to see how easy it is to navigate and read the site, giving user-friendly sites higher SERP (Search Engine Results Page) ranks.
SEO is the technique through which businesses ensure that their websites rank well in search engines for relevant keywords and phrases.

The rank of your site in an organic search engine result is extremely crucial to the amount of traffic you will receive, The higher the SEO NZ rank the more potential clients and purchases.  

In general:

  1. The top spot in Google’s search results generates 18% of all click-through traffic.
  2. At 10%, the second place receives about half of the click-through traffic.
  3. The third place 7%
  4. The fourth place 5%
  5. And further down the list will receive about 2% or less.

So if a significant keyword for your industry generates in NZ 2000 monthly searches. If you are on nr 1 for this keyword you could receive 360 website visitors

PPC means pay-per-click, a Digital Marketing approach in which advertisers pay each time an ad is clicked. You are essentially purchasing visitors to visit your website instead of trying to naturally “earn” those visitors. By optimising your website (SEO) to rank on the first page of Google for certain keywords. 

Anything greater than 400 percent or a 4:1 return is a good ROI (Return on investment) for Google Ads.
Google estimated that businesses could earn an average of $8 for every $1 invested on the Google Search Network.

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